Curious how to take your business marketing strategy to the next level?
Enter Video Storytelling.
Harnessing the power of video content has quickly become one of the most effective ways to market to your customers.
Sure, there’s a certain lure to high-quality footage and upbeat music…
But it goes much deeper than that.
VIDEO IS ALL ABOUT EMBEDDING EMOTIONAL CONNECTIONS WITH YOUR AUDIENCE THAT INCITES ACTION.
Allow us to explain…
If you’re not utilizing video for business marketing, you’re losing out.
We aren’t kidding, let the facts speak for themselves…
Video Storytelling Assets that Skyrocket Your Business Marketing:
- Why Video Storytelling is Crucial to your Business Marketing Strategy
- The Anatomy of a Great Video Story
- How to Find the Perfect Video Production Agency
- Actionable Steps you can take to Start Implementing Video Into Your Strategy.
- Wrap up
Why Video Storytelling is Crucial to your Business Marketing Strategy.
Video and Storytelling are two things people consume daily.
Make no mistake about it…
They love it.
Combine those two things together and you’ve got a recipe for success.
Ask yourself when was the last time you saw a video on social media and scrolled past it?
Viewers crave quality video and storytelling. Our brains are hardwired to respond to them.
The issue with most businesses approach to video
They know they need to do it. But they don’t know how.
Throwing together some stock product shots with goofy music saying “Thank you for shopping with us” doesn’t cut it.
- That’s not video storytelling.
- That’s a waste of time.
Customers want to see stories about how your products or services can benefit them. What pain points does it solve? What emotions does it invoke?
Hiring a professional video production agency like Synima to help you revamp your business marketing strategy can make all the difference.
They know how to craft eye-catching video stories that your customers will love.
Let’s look at some hard numbers.
Recent research from Wyzowl shows…
91% of businesses now use video as a marketing tool.
That’s right… video is not going anywhere anytime soon.
It’s here to stay.
But here is the fun part…
82% of consumers say they have purchased a product or service after watching a brand’s video.
Video = leads = Sales.
If you’re selling something. You need to be creating quality video content that your customers will enjoy.
Successful businesses understand the importance of video storytelling.
The Anatomy of a Great Video Story.
All great video content follows similar guidelines.
- Emotional (Happy, Sad, Funny)
- Authentic
- High Quality
- Concise Messaging
Let dive into these four points why great stories connect with your audience.
Customers crave authenticity.
We’re past the days where corporate bro-up sell videos are effective.
Modern customers can see right through anything that’s not authentic to your brand.
- Your video stories need to have a voice.
- Your video stories need to have heart.
Showcase your team, your passion, and your customers!
If you’re not pumping your customers some type of emotion through your videos. You’re missing out.
Again… customers are buying from you because of an emotional reaction they got from one of your videos.
Inspired? Funny? Sad?
Either way… Hook them with an emotional response and you’ve got their attention.
Make sure your Videos have a purpose.
Don’t try to do too much with one video.
Pick one core message you want to get across to your audience and build your story around that message.
Quality trump’s all.
This shouldn’t come as a surprise to anyone.
87% of consumers say that video quality can impact how much they trust your brand.
Hiring a professional video production company can and will save you time and money in the long run.
Finding the Perfect Video Production Agency.
So you know you want video marketing for your business.
What’s next?
You need to find a video production company that aligns with your brands goals.
You have a lot of options when it comes to searching for the right partner.
Tips on How to Find the Right Video Production Company for YOU.
Experience is everything.
Like any creative project you want to work with someone who understands your industry.
- You don’t need to hire a wedding video company to film your commercial.
- You don’t need to hire a corporate video production company to film your brothers wedding.
Make sure the video production team you hire knows your industry.
Let their work speak for itself.
When you’re searching for the right video production company take a good look at their previous work.
- How do their videos make you feel?
- Are they memorable?
- Would you watch it a second time?
Asking these questions about your video production teams previous work will give you a good scope of their story telling abilities.
Communication is key
When starting your relationship with your video production team make sure your vision is clear.
- You are going to want to bounce ideas back and fourth.
- You will need to provide them information about your business.
Having a video production team that listens to what you have to say but also provides valuable insight is key.
Don’t forget about Packaging.
Some video production companies offer flat rate packages. Others will charge you by the hour.
- Scripting
- Shooting
- Photography
- Video Editing
- Graphic Design
Figure out what your business needs and go from there.
Research is key when trying to find the right company for you.
Actionable steps you can take to start using Video Storytelling.
Now that you know why Video Storytelling is important. It’s time to get started.
Here are some simple steps to follow to incorporate video content into your business.
- Get to know your audience.
- Create a content calendar.
- Try every type of video content out there.
- Track your most important metrics.
- Don’t be scared to spend money on production.
Understand Your Audience.
You should be doing this anyway but…
If you don’t know who your customer is how can you sell to them?
- What problem do they need help with?
- What are their hobbies?
- What triggers their emotions?
Learning everything you can about your audience will allow you to connect with them on a more personal level.
Create a content calendar.
Mapping out your video content for the next few months is crucial.
- You want to be consistent with your video posting.
- Consistency will set customer expectations.
Your customer will know that every week you will be posting a new video about your business.
There is no right or wrong type of video content
What works for your business may not work for your competitors.
Test out as many video content types as you can. See what your customers enjoy more.
- Product Reviews
- Explainer Videos
- Client Testimonials
- Behind the scenes
Monitor your videos analytics.
I know this may sound like a broken record.
But you would be surprised at the number of businesses who don’t track their videos success.
Your most important metrics should be watch time and conversion rates.
- Where are you losing your audience?
- What can you change about your video to improve conversions?
Figure out what you should improve on for your next video.
Invest in Production
This is not the place to be cheap.
If you want your video content to be successful you have to invest in professional production.
- Your video is your brand often times being viewed on customers phones.
- You want to make sure your video is high quality.
Wrap up.
At the end of the day videos are one of the best ways to market your business.
Building a relationship with your customers through storytelling is what brands today need to focus on.
Just remember…
Videos = Emotional Connections = Customers
Let’s recap what we learned.
- Video allows you to create a emotional connection with your customers.
- Quality of your videos reflects on your brand.
- Finding the right production team is crucial when starting a video marketing strategy.
- Stay consistent and track your results.
If you keep these 4 things in mind when creating videos for your business you’re going to see some SERIOUS results.
It’s time to let your customers get to know who you really are.
