Online betting in Asia is becoming increasingly popular. This is due to the growing demands of users for modern and high-quality services. For example, in 2024, the Asian region accounted for more than 45% of sports betting revenue, and the market value will soon exceed $ 37.5 billion. India, Vietnam, and other countries in Asia are particularly leading the market. This popularity is also facilitated by the development of mobile platforms and localized technologies.
In addition, trusted and reliable bookmaker sites are emerging. For example, you can start online betting at 1xBet Malaysia if you like various sports disciplines. Cricket, eSports, football, and other developing areas are represented here. Understanding market trends, you will be able to make informed decisions and quickly navigate the Asian betting market.
Why Asia Is Embracing Online Betting
Asia has long accepted sports betting as a separate type of online leisure. This industry is actively developing and already occupies almost half of the world market. All this is possible due to the introduction of modern technologies and changes in user behavior.
Among the key development trends, the following should be noted:
- Mobile orientation. There are more than 2.8 billion users in the Asian region, and mobile betting accounts for more than 60%. Optimized mobile applications, prompt integration, and real-time response contribute to quick decision-making.
- Expanding access to the Internet. In Asian countries, Internet coverage exceeds 64% in all regions. In addition, fifth-generation mobile networks and cloud infrastructure are developing. All this ensures a quick response in games with real dealers and helps to place bets much more profitably.
- Growth of eSports and niche markets. Betting on eSports events has become especially popular in Asian markets. Thus, eSports disciplines have increased their presence by 28% compared to previous years. In addition, regional sports are developing. Users can bet on kabaddi, cricket, badminton, and other markets.
- Digital payments. Users often make payments using e-wallets. QR codes for quick payments are also very popular. Cryptocurrency is another developing phenomenon that provides fast and secure transactions without risks.
- Changes in legislation. Many Asian countries are moving towards regulating the sports betting market. This allows for a high level of security and protection of personal data for users.
Asian countries choose online sports betting not only for these reasons. In addition, it is becoming more accessible and in demand due to the development of platforms such as 1xBet. They provide a localized and fully optimized sports betting experience.
What Makes 1xBet in Asia Stand Out
1xBet in Asia is a rapidly growing operator that has an influence on the entire sports betting market. The company has over 18 years of experience in the market and is represented in more than 50 countries. All this speaks of a high level of trust from bettors and reliability.
The platform is available in over 70 languages, including Mandarin, Hindi, Vietnamese, and many others. The main feature is full adaptation to the requirements of the local market, which provides a full-fledged gaming experience. Each promotion is adapted to local holidays and sporting events. Such a comprehensive localization strategy helps the brand gain trust and ensure high engagement in the Asian markets. Among other features, it is worth paying attention to the following:
- Mobile optimization and performance. More than 72% of bettors in Asia prefer mobile platforms. The application offers real-time odds updates, in-game betting, and push notifications.
- High recognition. The brand has high recognition in the market due to bright partnership agreements. Thus, in 2025, the company supported the FIBA 3×3 Asian Cup in Singapore and also became a partner of the Maharlika Pilipinas Basketball League (MPBL) in the Philippines. In the global market, the operator maintains sponsorship relationships with many sports clubs.
- Affiliate ecosystem. For partners, the platform provides pleasant terms of cooperation for attracting new users. This model is popular among influencers, publishers, and other media personalities who contribute to the organic growth of the brand in various markets.
1xBet’s success in Asia is not accidental – it is the result of thoughtful localization, mobile-focused innovations, and strategic partnerships that resonate with the regional audience. And all users who use the platform’s services can start placing sports bets.
Market Trends Shaping Online Betting in Asia
Sports betting is transforming the Asian market at an extremely fast pace. This is due to numerous trends. Thus, it is predicted that by 2029, the sports betting audience in the Asian market will exceed 361 million users. There is an increase in the registration of new users aged 25-34 years old, which indicates the popularization of sports betting among an adult and solvent audience.
Dota 2, Mobile Legends, PUBG Mobile, and other eSports disciplines are especially popular in local markets. Classic and niche sports are also not losing popularity, providing extensive betting markets and attractive odds for local users.
| Trend | Description |
| Mobile Betting | 72% of APAC users prefer mobile platforms for betting |
| ESports Growth | ESports betting surged during lockdowns and continues to grow |
| Live/In-Play Betting | Real-time betting now dominates user engagement across Asia |
| Personalized Incentives | 72% of users are more likely to bet when bonuses are offered |
Digital payments are also playing a major role in sports betting in Asia. The use of e-wallets has increased by 34% in the last year alone. Cryptocurrency betting is also gaining momentum in markets with limited banking infrastructure.
The local market regulation system deserves special attention. For example, the Philippines continues to serve as a hub for offshore bookmakers under PAGCOR. India and Japan are exploring the possibility of legalizing online betting. The development of a legislative framework will bring increased consumer protection, help develop a system of responsible gaming, and clarify taxation.
All these phenomena are developing the Asian online betting market and helping to optimize it. Modern operators are already using the experience of pioneers to improve the quality of service to local players.
How to Start Online Betting at 1xBet
The pioneer in the Asian sports betting market is 1xBet. This platform has more than 400,000 active users worldwide, and this figure is constantly growing. The presence in more than 50 countries increases the level of trust in the operator.
Only adult users can start betting on the platform. This ensures compliance with the rules of responsible gambling. You can register on the site using a phone number or email, social networks, or in one click.
When registering, users can enter a special promo code. With its help, you can activate additional exclusive offers that will help you explore the gaming capabilities of the platform with minimal personal costs.
After creating a profile and logging into your personal account, users must make a deposit. Replenishing your account allows you to start sports betting immediately after selecting the appropriate discipline from the catalog. All deposits are processed instantly and do not require significant investments. Asian users can use local payment systems and currencies depending on where they are located.
1xBet offers more than 40 sports markets. Bettors can choose from cricket, eSports, football and niche sports. Live betting is available. You can follow the events live and make decisions quickly based on changing indicators.
To place a bet, you need to fill out a bet slip. You need to select a betting market, odds, enter the amount, and then confirm all the actions taken. You can set up real-time notifications to immediately receive a notification when an event ends.
To ensure a completely safe and comfortable gaming environment, 1xBet provides deposit limits and self-exclusion options. 24/7 customer support responds to queries as quickly as possible in a language convenient for the client. All this ensures a transparent and safe betting environment.
User Preferences and Localization
The Asian online betting market is rapidly growing. Particular attention is paid to localizing content that reflects the linguistic and cultural identity of local users. Key elements of localization include:
- Interface. Japanese, Vietnamese, and other Asian players can be sure that the interface will be available in their language. This increases the level of trust in the regional market and ensures full accessibility of all entertainment.
- Financial integration. Relevant payment systems are available in local markets. For example, UPI and PAYTM are available in India, while GCash and PayMaya can be used in the Philippines. All this helps to quickly make deposits and withdraw winnings.
- Cultural relevance. Asian users love cricket and kabaddi, so such local games dominate the market. Localized betting markets also offer attractive odds and increase engagement.
- Regulation. Particular attention is paid to the legality of operating in local markets. Having a clear legislative framework wins long-term loyalty.
Platforms like 1xBet meet all of these standards. They take into account local nuances in order to provide the most profitable and exciting gaming experience for everyone.
Future Outlook for Online Betting in Asia
The Asian sports betting market is in the active development stage. This can be explained by full localization, modern technologies and changing legislative norms that dictate the rules of the market.
It is expected that the legal framework for sports betting will be developed more. For example, in Thailand, a bill on online gambling has already been proposed. Active reforms are also underway at the state level in India. Many Asian countries plan to regulate the sports betting market in the coming years.
In addition, innovations in eSports and virtual betting deserve special attention. Virtual sports expand betting opportunities. Gamification and well-thought-out loyalty programs will increase user engagement. Also, advanced platforms plan to use tools based on artificial intelligence and augmented reality to optimize processes.
Digital payments will also be revised. At the moment, there are trends in the use of cryptocurrency and electronic funds. They provide a higher level of payment security and reduce any risks for users.
In the future, the sports betting market in Asia will be optimized to improve the player experience. Users will be able to count on an individual approach and a comprehensive approach to solving all issues related to betting.
Final Thoughts
The Asian sports betting market is undergoing a rapid transformation. Mobile and AI technologies are expected to dominate, while gaming experiences are expected to be fully digitalized and content optimized to meet user needs.
As Asia continues to lead the global betting transformation, success will depend on adaptability, compliance, and user-centric innovation. Operators that embrace these principles will not only thrive, but also define the next stage of online sports betting.
