There’s a reason why the digital marketing market is expected to reach a staggering $689.8 billion by the year 2028. One of the biggest advantages of digital marketing is the many different channels you can use to reach your target audience.
With marketing geared toward email, you target workers on the platform they use every day. However, despite the popularity of this form of marketing, there is still a lot of confusion surrounding it. One popular area people get tripped up on is the difference between email marketing vs marketing automation.
That’s why this guide will help you learn more about these two important concepts while helping you choose the best one for your business.
What Is Email Marketing?
Email marketing is when you send promotional material for your business or brand to a subscriber list. Depending on the size of your business, this email list could include hundreds, thousands, or even millions of subscribers.
A common form of email marketing includes things like newsletters that provide your subscribers with updates about your business. Coupons, promotional emails, and sales are also great ways to increase your revenue by letting people know about products or services they might be interested in.
There are many different ways to optimize your email marketing. For example, you may use preview emails from emailpreviewservices.com to test which email design works best for your needs.
What Is Marketing Automation?
Email marketing can indeed automate certain processes. For example, you might have a tool that automatically schedules your emails or newsletters. However, marketing automation is different in that it automates different types of marketing operations.
Specifically, this automation is triggered by user behavior. For example, if someone places an order, an email receipt might automatically be sent to their inbox.
Or if they leave an abandoned cart at checkout, an automated email might ask them if they want to continue with their order. This marketing automation can extend to every corner of a marketing operation depending on the size and budget of your operations.
Which One Is Right for Your Business?
Generally speaking, email marketing is for smaller businesses and individual content creators. One of the biggest benefits of email marketing is that it can keep your audience up-to-date on the latest announcements you have.
However, while it might increase your sales, you’re not as likely to expand your audience base. Marketing automation is the solution to this. It’s for growing a business that wants to expand outside of its typical audience or marketing segment.
That being said, it’s never a bad idea to use both of these methods in your marketing strategy. If you aren’t sure which one is best for you, we recommend reaching out to a digital marketing services company for more advice.
Email Marketing vs Marketing Automation: Best Used Together
We hope this guide helped you learn more about the difference between email marketing vs marketing automation. It’s important to remember that email marketing and marketing automation aren’t an either/or. They’re best used effectively together. That’s why we recommend incorporating both of them into your marketing strategy.
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