Over 80% of consumers say that they need to trust a brand before doing business with them.
If you’re a small business, it’s been hammered into your head that you need to build brand awareness to succeed. There are countless ways to do this using all types of digital marketing, but few are as effective at connecting with your audience as social media.
In today’s post, we’ll give you some marketing tips for branding using social media. With well over 50% of the world population now active on one or more social media platforms, your audience is built-in. Keep reading and learn how to take advantage of it.
Understand Your Audience
The first thing you need to do is take the steps to research your audience and figure out what they want to see. It doesn’t hurt to look at the competition or other businesses with similar target audiences to see what content their audiences engage with.
Your content won’t go far on social media if you haven’t targeted the right people and know exactly what to show them. It also helps to choose the right platforms to focus on.
For instance, if your audience skews millennial and younger, Instagram and TikTok are where you should place your focus. Older audiences may use Facebook or X (Twitter) to get their content.
Deliver Steady Content
Once you know who you’re targeting and where to find them, you can start delivering content that works. The key with branding is to take the time to develop your voice and aesthetic, then deliver consistent content regularly.
Make sure to gear your content specifically toward the platforms you’ve chosen to focus on. Instagram and TikTok are great for the visual side of branding, but you can also link to blog posts to let your followers get a more in-depth look at what you do if they so choose.
Over time, you’ll figure out the steps to optimize your marketing programs
Effective branding doesn’t happen overnight.
Your job isn’t done when you click “post” on your content. You need to stick around, engage with your followers in the comment section, and encourage people to share your content. The more likes and shares you receive, the more your content can grow and reach more potential customers.
Invest in Paid Ads
A lot of social media branding can happen organically without having to pay for ads. That being said, it can give you the boost you need to create a budget for Facebook and Instagram ads.
When you boost posts and create paid campaigns, you can reach a whole new set of customers that you wouldn’t find through organic means.
Create Brand Awareness With a Strong Social Media Marketing Strategy
Social media is an invaluable tool for marketing and brand building. Building brand awareness is all about indulging in your business‘ identity and using it to connect with people. When done correctly, you can build a loyal base of followers who become quality leads and eventually, customers.
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